Privacy Policy OLD


Privacy Policy

Welcome to this Travel Industries, Inc. d/b/a THOR, Inc. Web site (this "Web Site"). We at THOR, Inc. (referred to as "THOR," "We," "Us," or "Our") recognize the importance of protecting the privacy of personally identifiable information (“Personal Information”) about the individual travel agents and travel-related suppliers collected on Our Web Site and about the users and visitors of Our Web Site (referred to as "User," "You" or "Your"). The following privacy policy (this “Privacy Policy”) discloses what information We gather, how We use it, and how to correct or change it (please note, however, that We may update and amend this Privacy Policy from time to time). At THOR, it is Our intention to give You an understanding about how We collect Your information and the use We make of it in the course of Our business.

THOR recognizes that many jurisdictions have adopted data privacy laws that may apply to Personal Information about individual travel agents and suppliers (“Agents” and “Suppliers”) that we collect on Our Web Site). This section of our Privacy Policy describes how We collect, use, store, and otherwise process Personal Information about such Agents and Suppliers.

Collection, Use, and Disclosure

THOR obtains Personal Information when Agents and Suppliers submit such data to register on this Web Site and when Agents, who are not current THOR customers, subscribe to THOR’s publications. The types of Personal Information that We obtain generally includes: name, company name, postal address, e-mail address, telephone number, and agency IATA number (when applicable).
We use Personal Information to allow Agents and Suppliers to access products and services within password-protected sections of Our Web Site, as well as to identify them for subscriptions to THOR publications. We use Personal Information to send THOR publications by email and mail.

We may also process and disclose Personal Information as required by law, subpoena, or regulation; when requested by government or law enforcement authorities; for credit card processing, authentication, and fraud prevention; or as otherwise required or permitted by law. We do not sell Personal Information for purposes of allowing third parties to conduct direct marketing for their own products or services.

Data Security and Integrity

THOR maintains reasonable measures to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration and destruction. THOR also takes reasonable steps, to keep Personal Information reliable for its intended use, accurate, current and complete.

Non-Identifiable Data

THOR analyzes, uses, discloses, and otherwise processes statistical and other data in non-identifiable (i.e. de-personalized) form that THOR obtains or generates in connection with its THOR business. This data is used to identify trends and other activities in the travel industry.

Information from Minors

THOR services are not intended for use by minors. We do not knowingly collect Personal Information from any minor child.

Data Access Requests and Other Questions

Agents and Suppliers should direct any requests to access their own Personal Information, or any other privacy questions, to THOR at In practice, Agents and Suppliers may first wish to contact their THOR representative, because that might be the most efficient means of addressing any issues. THOR retains the right to use reasonable measures to authenticate the identity of any Agents and Suppliers that request access to their Personal Information or otherwise raise any questions. In addition, if any European Agents and Suppliers experience an issue regarding Personal Information that the European Agents or Suppliers cannot resolve directly with THOR, such person may contact their local data protection authority for further information.

Inquiries may be directed to THOR, Inc., 390 Interlocken Crescent, Ste 680, Broomfield, CO 80021, Attention: Managing Director, T: 1-800-825-1071.

By using Our Web Site, You signify Your agreement to this Privacy Policy.
IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, DO NOT USE THIS WEB SITE. We reserve the right, in Our sole discretion, to modify, alter or otherwise update this Privacy Policy at any time. Such modifications, alterations, and updates shall be effective immediately upon posting. Your continued use of THOR’s Web Site following the posting of a modified, altered, or updated Privacy Policy will mean You accept those modifications, alterations or updates. Privacy Policy changes will apply to Personal Information that You submit to Us about You through Your use of Our Web Site (“Web Site Personal Information") collected after the date we post the revised Privacy Policy, as well as to existing Web Site Personal Information held by us.

This Web Site will permit You to link to many other web sites that may or may not be affiliated with this Web Site and/or with Us. The other linked web sites may have different privacy policies that are not the same as Our Privacy Policy, or may not have privacy policies. We encourage You to read the privacy policies (if any) for all such web sites as they may be materially different from this Privacy Policy. Your access to and use of such linked web sites through links provided on this Web Site is governed by the terms and privacy policies of those sites, not this Web Site.

What Information Does THOR Collect?

THOR gathers two types of information about You: (1) Web Site Personal Information that Users provide through optional, voluntary features of Our Web Site, and (2) data that THOR gathers through aggregated tracking, mainly by tallying Web pages that are viewed by Users throughout Our Web Site.

How Does THOR Collect Information?

Optional or Affirmative Submission

We collect information You affirmatively provide to Us by specifically requesting it from You. Generally, this occurs when (a) You register at the Web Site, (b) subscribe to a THOR publication or (c) communicate with us (i) regarding this Policy, (ii) Your personal information or (iii) our products and services.

Use of Tracking

Use of Internet Protocol ("IP") Addresses: An IP address is a unique number that is automatically assigned to Your computer whenever You are surfing the Internet so that Your computer can be identified by the main computers, known as "Web servers," that "serve up" Web pages. This allows Us to identify and gather general information and data about You, such as the Web pages You view. When Users request Web pages from Our Web Site, Our Web servers log the User's IP address. For example, We collect and/or track the home server domain name, the type of computer, and the type of Web browser used by You to access this Web Site.

We can, and will, use IP addresses to identify You when We feel it is necessary to enforce compliance with Our Web Site Terms of Use or to protect Our service, site, Users, or others.

Use of Cookies

What are cookies? Cookies are small pieces of information that a web site sends to Your computer for record-keeping purposes, which information is stored in a file on Your computer's hard drive. Cookies make Web-surfing easier for You by saving Your preferences so that We can use the saved information to facilitate Your use of Our Web Site when You return to the Web Site. The use of cookies appears to be an industry standard, and as such, You will find that most major web sites use them. By showing how and when Users use the Web Site, cookies help Us see which areas of the Web Site are popular and which are not. Many improvements and updates to the Web Site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies.

Most cookies expire after a defined period of time, or You can delete Your cookie file at any time. Most Web browsers are initially set up to accept cookies. You can reset Your Web browser to refuse cookies or to indicate when a cookie is being sent. However, note that some parts of THOR’s services will not function properly or may be considerably slower if You refuse cookies. For example, without cookies, You will not be able to set personalized preferences.

THOR has two (2) primary uses for cookies. First, We use them to specify a User's preferences. Second, We use cookies to track web site usage trends and patterns. This helps Us understand Our Users' needs better and improve areas of Our Web Site. While both of these activities depend on the use of cookies, You have the option of disabling (refusing) the cookies via Your Web browser preferences.

THOR does not control these cookies. The use of advertising cookies sent by such third-party Web servers is standard in the Internet industry.

With Whom Does THOR Share Information?

The following describes some of the ways that any Web Site Personal Information may be disclosed.

International Transfers of Web Site Personal Information:

The Internet is a global environment and, as such, using the Internet to send, collect and process Information may involve transmitting it internationally. Therefore, by browsing this Web Site, and/or by sending Information to Us, you acknowledge and agree that we may transmit and use Web Site Personal Information you provide to Us, to and at our locations, , located outside Your country and outside Your continent. The countries that Your Web Site Personal Information may be transferred to may have laws that are not equivalent to the laws of Your country.

Aggregate Data:

THOR may keep track of what portions of the Web Site Users are visiting and other User statistics, and aggregate this information to help Us create a better experience for Users of Our Web Site. This is all done in order to describe Our viewers and services to advertisers and other third parties and for other lawful purposes.


THOR may also disclose Web Site Personal Information in special cases when We have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating Our Terms of Use, or may be causing injury to or interference (either intentionally or unintentionally) with any of THOR's rights or property, other Users, or anyone else. THOR may disclose or access account information when We believe in good faith that the law requires it and for administrative and other purposes that We deem necessary to maintain, service, and improve Our products and services. In addition, if THOR or its assets of THOR are acquired, your Web Site Personal Information will likely be transferred or disclosed in connection with such acquisition.

How Can You Control the Usage Of Information?

In case You change Your mind or some personal information changes (such as Your zip code or e-mail address), We will try to provide a way to correct, update or remove the personal information that You give us. We also give You the opportunity to control the communications We direct to You.

If You have any questions about this Privacy Policy, if You wish to update personal information or object to any usage provided herein for any reason, You may contact Us at:

What Happens When You Link to Other Sites?

You should be aware that when You are on THOR’s Web Site You can hyperlink, or be directed to, other web sites of our Suppliers and of third parties that are beyond Our control and/or outside Our service. For example, if You "click" on a banner advertisement, the "click" may transfer You off Our Web Site. These other web sites may include sites of advertisers, sponsors, and Suppliers that may use Our logo as part of a co-branding agreement. These other web sites may send their own cookies to Users, collect data, or solicit Information.

THOR does not control such web sites, and, therefore, is not responsible for their contents or the hyperlinks or advertising they choose to place on such web sites. THOR’s inclusion of hyperlinks to these web sites do not imply any endorsement of the material on such web sites or any association with their operators. Our Privacy Policy does not extend to anything that is inherent in the operation of the Internet, which is beyond THOR’s control.

Please keep in mind that whenever You give out information on-line (for example, via message boards or forums) that information can be collected and used by people You do not know. THOR cannot guarantee the security of any information You disclose on-line, and You disclose such information at Your own risk.

Is Information Secure from Others Using the THOR Web Site?

The security of all information associated with Our Users is an important concern to Us. We exercise care in providing secure transmission of Your information from Your computer to Our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, THOR can't ensure or warrant the security of any information You transmit to Us or from Our on-line products or services, and You do so at Your own risk.

A Warning about Phishing

Identity theft and the practice currently known as “phishing” pose security threats. For more information about phishing, you may want to visit the Federal Trade Commission at

Data Retention

THOR retains Personal Information no longer than is necessary to comply with legal obligations and to fulfill legitimate business and compliance purposes.


Effective Date: This policy was last updated on January 3, 2017.


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